International Cricket Council(ICC) has recently shared a promotional video for 2019’s cricket World Cup and the video features Imagine Dragons track ‘On top of the World’ and former England all-rounder Andrew Flintoff.
Further, the video was posted on the social media platform by the official handle of the Cricket World Cup, Well, the video which has a carnival-like atmosphere also features Radio 1 DJ Greg James, cricketers Charlotte Edwards, Phil Tufnell, Kumar Sangakkara along with influencers such as Josh Pieters, ReevHD, and Danielle Haden.
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Moreover, the recent video has been created by Agency Matta which has already delivered ‘Are You In’ campaign for the ICC Cricket World Cup 2019.
Matt Campbell, executive creative director of Agency Matta said, “The challenge in the brief was to sell cricket as more than just the game on the field. It’s the whole colourful experience, the national costumes, fancy dress, musical instruments in the crowd and the infectious passion, particularly of South Asian supporters, that create a unique atmosphere and experience that British sport’s fans will love.”
Further, Adrian Wells, marketing director of the Cricket World Cup said, “This is something we are uniquely able to create in multi-cultural Britain.”
Later, he added, ”Seeing Freddie sing and dance is not what you would expect from cricket, and that’s the point – we hope to show cricket in a new light and engage new fans.”
In the video, you can see Flintoff leading a troupe of dancers, musicians, and fans carrying the flags of participating nations through the streets of England
Watch the video here:
Meanwhile, ICC Cricket World Cup 2019 will be held in England from May 30 to July 14 and a total of 10 teams will participate in the tournament.
The last world cup edition which was won by Australia took place at Australia and New Zealand respectively.
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